Web stories are a type of visual storytelling format that is native to the web. They typically consist of a series of full-screen images or videos that are accompanied by text, animations, and interactive elements. They are designed to be easily consumed on mobile devices and can be shared and embedded on social media platforms. They can be created using various tools such as google web stories, Adobe Spark and wordpress etc. The format is relatively new and is intended to help increase engagement and improve the user experience on the web.